In case you haven’t heard, we opened a juice bar at Living Foods Gourmet Market and Cafe! Jeff and Howard asked me to write something about it so I took that to mean they wanted my opinion. Every day that I get to give my solicited opinion is like Christmas.
What do I think of juicing? Well the first thing that comes to mind is how excited I am because this means when our girls are on island, they will have easy access to all the fruit and veggie goodness they need. We have 5 girls between our 2 families, not including us moms, and it will be so awesome for them to have no excuses for getting their 5-7 servings of fruits and veggies daily.
The latest info from the National Institutes of Health is that on any given day, 45% of the US population is having no servings of fruit or fruit juice and 22% have no servings of vegetables. Really? That’s depressing to me. It’s because of these statistics that we need more access to juice bars.
There is no magic formula coming out of juice bars, but they typically feature fresh, nutritious, vitamin-and-mineral and anti-oxidant loaded beverages. These vitamins, minerals, and anti-oxidants are needed by our bodies and we aren’t getting enough of them.
I can only postulate as to why I think the American public isn’t getting enough fruits and veggies and my opinion is:
- Most produce requires preparation and when so many families have both parents working, there just isn’t enough time or energy to prepare the produce.
- If not eaten within a certain time frame, it goes bad and gets thrown out. Fresh produce can be expensive, especially if it’s organic, and this is a risk a lot of families don’t want to take.
- Kids don’t generally like the bitterness of many veggies so parents aren’t wasting their time serving them.
- Fruit as a snack isn’t nearly as appealing as cookies and candy.
- It’s just so much easier and frequently less expensive to grab fast food or prepare packaged food.
So, because of the above mentioned thoughts, my opinion is that we need more juice bars! Veggies are combined with sweet fruit juice, which cuts some of the bitterness (just a spoon full of sugar makes the medicine go down…) and juiced fruits and veggies deliver a lot of the nutrients that we are missing in the average American diet due to decrease consumption of fresh produce. These are nutrients that studies have shown are involved in decreasing our risk for cardiovascular disease, cancer, autoimmune diseases, and even mental health disorders. The mental health connection is due to the prebiotic nature of many fruits and vegetables, but I’m saving that for another post!!
One last bit of info – certain important nutrients in vegetables are more available to our body if the vegetable has been cooked, other nutrients are more nutritious if eaten raw so the take home is this – don’t let juicing fully replace your consumption of fruits and vegetables but use it in addition.
See you at the Juice Bar @ Living Foods!